Como criar uma identidade que imprima brasilidade sem apelar para o amarelo e verde? Esse foi o desafio desse projeto!
A Ana Ribeiro trabalha com transcriação e campanhas publicitárias para clientes gringos que querem trazer seu negócios para o Brasil e precisava de uma marca que fosse moderna, fluída e criativa, sem perder a credibilidade.
Neste caso, a paleta de cores teve um peso ainda maior para trazer estas características ao branding, buscando em elementos bem brasileiros a inspiração para essa cartela.
O símbolo foi criado a partir de um handlettering feito no iPad, com movimentos amplos e que se encaixam no texto da marca, que utiliza uma fonte modernista super elegante.
Além disso, a estampa utilizada nos materiais gráficos e no site traz um toque fun à identidade e ao site, que também trabalhei no layout!
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